Hello. My Name Is Yousef Hammoudah And I am A Branding & Strategy Consultant.

I work for clients like brands, media companies or agencies. I develop strategies, solutions and user experiences and help teams to embrace innovations.

  • Transmedia Storytelling. Blurring The Boundaries Between Reality & Virtual Worlds.

    Transmedia Storytelling. Blurring The Boundaries Between Reality & Virtual Worlds.

  • My Private Berlin Photo Log 2000-2012

    My Private Berlin Photo Log 2000-2012

  • One Of My Projects At Viacom: Innovating TV Consumption.

    One Of My Projects At Viacom: Innovating TV Consumption.

  • My Second Startup: Innovating The Entertainment Media Value Creation Chain

    My Second Startup: Innovating The Entertainment Media Value Creation Chain

  • GameOne - 360º Interactive Television. (One MTV/Viacom Project)

    GameOne - 360º Interactive Television. (One MTV/Viacom Project)

  • Don't think that you are what you think.

    Don't think that you are what you think.

  • PANORAMA3000 - Agency for Digital Communications - founded by me in 2003, now run by friends.

    PANORAMA3000 - Agency for Digital Communications - founded by me in 2003, now run by friends.

  • Business Experience

    Business Experience

    Since 1996 I have worked in various companies spanning international television/media, major music industry, brand consultancy & interactive marketing agencies as well as startups. I started a few businesses myself, too, on my own, with friends and partners: the digital communications agency PANORAMA3000, the record label Marracash Music, the web entertainment platform Hobnox and the sound production studio Lustprinzip

  • Leadership

    Leadership

    I love collaboration. In times of world wide social networks, collaboration has become a very effective operation mode, the perfect way to create value in teams with people, no matter if they sit in the same room, the same city or if they work across the globe. I operated in team-leading positions since 1999 and managed multi-language, international project- and business environments.  

  • Content Expertise

    Content Expertise

    Contents have always played a vital role in my career, either as the core product itself, or as the primary tool used to grow business, engage audiences or create unique user experiences. I oversaw production, distribution, syndication and content marketing, developed consistent multi-platform content strategies for brands and media companies, programmed for websites, interactive television or social media platforms. 

  • Making Sense

    Making Sense

    Too many meaningless messages are distributed everywhere, intended to maximize short-term profitability beyond fairness and responsibility. Today, people have access to information, are well-organized in networks of knowledge and transparency. Thus, they are smart enough to recognize the difference. Thats why I strongly believe in making sense as the most simple and most effective way to be successful.

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